Leveraging Proximity Marketing for Enhanced Customer Experience

Source: iamwire Location and Bluetooth-based beacon marketing is a relatively new and fresh opportunity in the retail, enterprise, and business world. Often called proximity marketing, it relies on a wireless signal or beacon devices that transmit data and information...

How beacons technology can reshape retail marketing

Source: Google Beacon technology is poised to change the way consumers interact with brands, making devices more helpful and revolutionizing the way retail marketers measure the offline impact of online ads. When it comes to cutting-edge retail marketing, one...

Reframe your thinking about the beacon opportunity

Source: martechtoday  Beacons may not be in the media limelight as of late, but contributor Brian Handly believes we're seeing accelerating deployments of them for a reason. Are you tired of hearing how beacons are the next best thing? They’ll be the greatest because...

Get Noticed Using Beacon Technology

Source: FeedFront The retail marketplace is more crowded than ever. Not only do businesses need to stand out online with a winning digital marketing strategy, they now need to find ways to ensure their brick-and-mortar locations stay relevant. Beacon technology allows...

Why Progressive Web Apps Have the Potential to Replace Mobile Apps

Source: PC Quest A colleague of mine recently said me, “Hey, how about using Progressive Web App (PWA) technology, instead of native app” which made me dig deep on PWA to know more about it. Well, here is what I found. Web technologies have evolved over a period time...

10 Social Media Tips for Successful Marketing

Source: business2community According to Social Media Today, there are 2.8 billion active social media users worldwide. Isn’t it time you tapped that market to increase your bottom line? Your journey towards social media success will be easier and take less time if you...

Why Your Business Can’t Afford To Be Without A Mobile App

Source: Forbes With the mobile app industry expected to reach heights of over $100 billion in the next few years, more and more businesses are adding this technology to their repertoire. There’s a need to engage with consumers and having an app to do so improves the...