Blockchain and Digital Marketing: The Future of Innovation

Despite the significance of the digital marketing field for businesses, it remains an industry fraught with issues, many of which can potentially be solved via blockchain-powered technologies. Source: Business.com Digital marketing is a huge field. In the...

How To Choose The Right Digital Agency For Your Business

Source: Forbes Navigating the world of digital marketing is a daunting task for most business owners whose time is already spread thin. Many need a trustworthy and competent digital partner to manage their online marketing needs. The increase in the number...

The Importance of Beacon Technology for Retail Marketing

Source: business2community Bluetooth low-energy beacons have been getting a lot of traction over the last few years, and enjoyed particular attention from retailers, giving a new jolt to the development and spread of proximity marketing. If you haven’t...

4 strategies to upgrade your digital marketing campaign

Companies understand that going digital saves time and money, but there are still obvious mistakes they can make Source: E27 Digital marketing is not new and most companies think they already know what it is all about. For startups, going digital makes a...

How AI Will Alter the Digital Marketing Landscape

Opinion: Alignment with emerging tech can keep your brand one step ahead Source: Adweek Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords...

Digital Marketing ROI: 11 Metrics You Must Understand

Source: searchenginejournal Any novice who has ever dipped their toe into Google Analytics can attest that the sheer volume of data available could easily crush even the mightiest Avenger. Fighting Thanos. On Ego. With all his Avenger buddies. Let’s put it...

Why It Is Now Critical To Build Mobile-Only Marketing Strategy

With more than 50% of e-commerce customers in India are transacting on mobile, it is now critical to have a robust mobile marketing agenda. Source: entrepreneur This year, India overtook the US as the world’s second-largest user of smart-phones (after...