Online Marketing Plan: 7 Steps To Create A Truly Effective One

Source: entrepreneur.com The online marketing plan is one of the most important tools for any company that wants to stand out on the internet. Competing in a world of constant change is very difficult, and here this article plays a very important role,...

IoT All Set To Redefine Mobile App Development Industry

Source: syscraftonline The mobile industry is continually rising and there’s no sign specifying a slowdown in its growth. People are demanding more apps day-by-day and application developers are looking forward to embracing new technologies into their...

Leveraging Proximity Marketing for Enhanced Customer Experience

Source: iamwire Location and Bluetooth-based beacon marketing is a relatively new and fresh opportunity in the retail, enterprise, and business world. Often called proximity marketing, it relies on a wireless signal or beacon devices that transmit data and...

WHAT ARE BEACONS, AND HOW ARE THEY USED IN IOT PROJECTS?

Source: dataconomy All new technologies are becoming a part of our environment, but many of them remain unnoticed or incomprehensible. For many people, beacons are one of these mysterious items. Many IoT applications in large industries –such as retail and...

The Importance of Beacon Technology for Retail Marketing

Bluetooth low-energy beacons have been getting a lot of traction over the last few years, and enjoyed particular attention from retailers, giving a new jolt to the development and spread of proximity marketing. If you haven’t encountered the term before,...

How to spend a limited digital marketing budget in 2018/19?

Source: marketingtechnews It’s an important objective imposed on marketers every single year – how best to squeeze every drop out of the annual budget. Even industry professionals who, on paper, have more cash to splash, are still pressed to make their...

The impact of IoT on mobile app development [Infographic]

Source: jaxenter IoT is requiring software developers to gain a thorough understanding of not just their apps, but also the technology of things with which apps are connecting. This infographic explores how mobile app development is likely to be influenced...